The ad was created by US ad agency Pereira O'Dell. This week, a ad created a few months back, but now in heavy rotation, became notorious for its pretentiousness. Safer to sell the shovels to the prospectors than it is to dig for gold yourself. Which has created a market opportunity for companies like and its rivals. Mind you, somebody who jumped on that bandwagon a month ago has since lost 20% of their money.Īt the moment, the crypto currencies are a far more speculative investment than the envisaged universal currency. Somebody who bought a Bitcoin five years ago has seen a 4,000 per cent growth in their investment. Indeed, so far, my scepticism has been far more wrong than right. But I’m often wrong when it comes to investment calls.
The sheer number of chancers and shady characters involved leave me suspicious of where that leaves ordinary investors. I must confess to a heavy dose of what may well prove to be an irrational scepticism about crypto in an investment portfolio. When they're ready, we're here to help them learn more about the crypto space."Ĭ is also expected to run commercials in the Big Game, according to a person familiar with the situation, but a company spokeswoman declined to is among the global leaders is assisting those who want to invest in (or is that bet upon?) the likes of Bitcoin, Ethereum et al. "We just want to raise awareness and show folks what we stand for. "This is the introduction of our brand to the world," said CMO Steven Kalifowitz. Most recently, FTX confirmed it will be doing a Super Bowl 2022 ad. Cryptocurrency exchange FTX’s ads feature Tom Brady and Gisele Bündchen. In July, Spike Lee starred in an ad for Coin Cloud, also a crypto ATM (though the spot did not go over well). Back in June, Bitcoin ATM Coinflip did a spot with Neil Patrick Harris. He talks about those in history who “embrace the moment and commit,” spurred on by the phrase “fortune favors the brave.” It ends with a shot of Mars, a reference to a comment by Elon Musk late last year that future colonies on Mars will run on cryptocurrency.Ĭ is joining the growing number of crypto companies that are pushing to make cryptocurrency more mainstream by tapping high-profile celebrities. In the ad, a black-clad Damon walks past virtual renderings of Magellan, an Edmund Hillary-like figure scaling a snowy mountain, a rendition of a Wright Brother, and a group of astronauts. The spot will debut in "Thursday Night Football" on Fox.
The ad, called “Fortune Favors the Brave,” was directed by Oscar winner Wally Pfister and produced by David Fincher with help from agency Pereira O'Dell.
Move over Tom Brady, there’s another leading man in cryptocurrency.Ĭ, a crypto currency platform, kicked off a new global ad campaign today starring Matt Damon.
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